Glenn Groves

Digital Authority Dashboard

Structured roadmap for alignment, authority, and long-term leverage.
Current Position

Website

2/8

Instagram

4.5/10

Google Business

4.5/7

Total Alignment Score:

11/25

Glenn’s digital presence establishes credibility and consistency, but lacks a structured authority system guiding early-stage prospects into long-term engagement.
  
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  <div class="sqs-html-content" data-sqsp-text-block-content><h2 style="white-space:pre-wrap;">Post-Build Authority Position</h2></div>

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  <div class="sqs-html-content" data-sqsp-text-block-content><h3 style="text-align:center;white-space:pre-wrap;">Website</h3></div>

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</div></div></div></div><div class="fe-block fe-block-a46006f6549c69aec595"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-a46006f6549c69aec595"><div class="sqs-block-content"><div class="sqs-text-block-container">
  
  <div class="sqs-html-content" data-sqsp-text-block-content><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;">5-second positioning clarity</p></li><li><p class="" style="white-space:pre-wrap;">Horizontal introduction authority video</p></li><li><p class="" style="white-space:pre-wrap;">Soft-entry newsletter funnel</p></li><li><p class="" style="white-space:pre-wrap;">Structured architecture</p></li><li><p class="" style="white-space:pre-wrap;">Visible trust reinforcement</p></li></ul></div>

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  <div class="sqs-html-content" data-sqsp-text-block-content><h3 style="text-align:center;white-space:pre-wrap;">Instagram</h3></div>

  <style></style>
</div></div></div></div><div class="fe-block fe-block-5dac2ccdd0c5d6b6343e"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-5dac2ccdd0c5d6b6343e"><div class="sqs-block-content"><div class="sqs-text-block-container">
  
  <div class="sqs-html-content" data-sqsp-text-block-content><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;">Defined educational content framework</p></li><li><p class="" style="white-space:pre-wrap;">3 cornerstone pinned posts</p></li><li><p class="" style="white-space:pre-wrap;">Vertical-first Reel cadence</p></li><li><p class="" style="white-space:pre-wrap;">Clear CTA pathway (newsletter + consult)</p></li><li><p class="" style="white-space:pre-wrap;">Recognizable expert positioning</p></li></ul></div>

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  <div class="sqs-html-content" data-sqsp-text-block-content><h3 style="text-align:center;white-space:pre-wrap;">Google Business</h3></div>

  <style></style>
</div></div></div></div><div class="fe-block fe-block-3925367fd70a9942eba0"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-3925367fd70a9942eba0"><div class="sqs-block-content"><div class="sqs-text-block-container">
  
  <div class="sqs-html-content" data-sqsp-text-block-content><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;">Service + keyword optimization</p></li><li><p class="" style="white-space:pre-wrap;">Review leverage activation</p></li><li><p class="" style="white-space:pre-wrap;">Active Google Posts (repurposed insights)</p></li><li><p class="" style="white-space:pre-wrap;">Clear conversion pathway</p></li></ul></div>

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</div></div></div></div><div class="fe-block fe-block-9c478026c0db8b01b26b"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-9c478026c0db8b01b26b"><div class="sqs-block-content"><div class="sqs-text-block-container">
  
  <div class="sqs-html-content" data-sqsp-text-block-content><h2 style="text-align:center;white-space:pre-wrap;">Re-Audit Target Alignment</h2></div>

  <style></style>
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  <div class="sqs-html-content" data-sqsp-text-block-content><h2 style="text-align:center;white-space:pre-wrap;"><strong>18-22/25</strong></h2></div>

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&quot;sectionAnimation&quot;: &quot;none&quot;,
&quot;backgroundMode&quot;: &quot;image&quot;
}"
  data-current-context="{
&quot;video&quot;: {
&quot;playbackSpeed&quot;: 1,
&quot;filter&quot;: 1,
&quot;filterStrength&quot;: 0,
&quot;zoom&quot;: 0,
&quot;videoSourceProvider&quot;: &quot;none&quot;
},
&quot;backgroundImageId&quot;: null,
&quot;backgroundMediaEffect&quot;: {
&quot;type&quot;: &quot;none&quot;
},
&quot;divider&quot;: {
&quot;enabled&quot;: false
},
&quot;typeName&quot;: &quot;page&quot;
}"
  data-animation="none"
  data-fluid-engine-section
   
  data-sqsp-section="fluid-engine"

>
  <div
    class="section-border"
    
  >
    <div class="section-background">
    
    </div>
  </div>
  <div
    class='content-wrapper'
    style='
      
    '
  >
    <div
      class="content"
      
    >
      
      <div data-fluid-engine="true"><style>

.fe-69979ae7db464b432e8e679a {
  --grid-gutter: calc(var(--sqs-mobile-site-gutter, 6vw) - 11.0px);
  --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (8 - 1)) ) / 8 );

  display: grid;
  position: relative;
  grid-area: 1/1/-1/-1;
  grid-template-rows: repeat(6,minmax(24px, auto));
  grid-template-columns:
    minmax(var(--grid-gutter), 1fr)
    repeat(8, minmax(0, var(--cell-max-width)))
    minmax(var(--grid-gutter), 1fr);
  row-gap: 11.0px;
  column-gap: 11.0px;
  overflow-x: hidden;
  overflow-x: clip;
}

@media (min-width: 768px) {
  .background-width--inset .fe-69979ae7db464b432e8e679a {
    --inset-padding: calc(var(--sqs-site-gutter) * 2);
  }

  .fe-69979ae7db464b432e8e679a {
    --grid-gutter: calc(var(--sqs-site-gutter, 4vw) - 11.0px);
    --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (24 - 1)) ) / 24 );
    --inset-padding: 0vw;

    --row-height-scaling-factor: 0.0215;
    --container-width: min(var(--sqs-site-max-width, 1500px), calc(100vw - var(--sqs-site-gutter, 4vw) * 2 - var(--inset-padding) ));

    grid-template-rows: repeat(10,minmax(calc(var(--container-width) * var(--row-height-scaling-factor)), auto));
    grid-template-columns:
      minmax(var(--grid-gutter), 1fr)
      repeat(24, minmax(0, var(--cell-max-width)))
      minmax(var(--grid-gutter), 1fr);
  }
}

  .fe-block-c566198dd0375db4bc98 {
    grid-area: 1/2/3/10;
    z-index: 1;

    @media (max-width: 767px) {
      
    }
  }

  .fe-block-c566198dd0375db4bc98 .sqs-block {
    justify-content: flex-start;
  }

  .fe-block-c566198dd0375db4bc98 .sqs-block-alignment-wrapper {
    align-items: flex-start;
  }

  @media (min-width: 768px) {
    .fe-block-c566198dd0375db4bc98 {
      grid-area: 1/3/3/25;
      z-index: 1;

    }

    .fe-block-c566198dd0375db4bc98 .sqs-block {
      justify-content: flex-start;
    }

    .fe-block-c566198dd0375db4bc98 .sqs-block-alignment-wrapper {
      align-items: flex-start;
    }
  }

  .fe-block-dfbd8f9e0f10c927fca4 {
    grid-area: 3/2/5/10;
    z-index: 2;

    @media (max-width: 767px) {
      
    }
  }

  .fe-block-dfbd8f9e0f10c927fca4 .sqs-block {
    justify-content: flex-start;
  }

  .fe-block-dfbd8f9e0f10c927fca4 .sqs-block-alignment-wrapper {
    align-items: flex-start;
  }

  @media (min-width: 768px) {
    .fe-block-dfbd8f9e0f10c927fca4 {
      grid-area: 3/4/4/26;
      z-index: 2;

    }

    .fe-block-dfbd8f9e0f10c927fca4 .sqs-block {
      justify-content: flex-start;
    }

    .fe-block-dfbd8f9e0f10c927fca4 .sqs-block-alignment-wrapper {
      align-items: flex-start;
    }
  }

  .fe-block-9569d83b2b68742996f1 {
    grid-area: 5/2/7/10;
    z-index: 2;

    @media (max-width: 767px) {
      
    }
  }

  .fe-block-9569d83b2b68742996f1 .sqs-block {
    justify-content: flex-start;
  }

  .fe-block-9569d83b2b68742996f1 .sqs-block-alignment-wrapper {
    align-items: flex-start;
  }

  @media (min-width: 768px) {
    .fe-block-9569d83b2b68742996f1 {
      grid-area: 4/5/11/13;
      z-index: 2;

    }

    .fe-block-9569d83b2b68742996f1 .sqs-block {
      justify-content: flex-start;
    }

    .fe-block-9569d83b2b68742996f1 .sqs-block-alignment-wrapper {
      align-items: flex-start;
    }
  }

</style><div class="fluid-engine fe-69979ae7db464b432e8e679a"><div class="fe-block fe-block-c566198dd0375db4bc98"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-c566198dd0375db4bc98"><div class="sqs-block-content"><div class="sqs-text-block-container">
  
  <div class="sqs-html-content" data-sqsp-text-block-content><h2 style="white-space:pre-wrap;">Phase 1 - Align and Strengthen What Exists</h2></div>

  <style></style>
</div></div></div></div><div class="fe-block fe-block-dfbd8f9e0f10c927fca4"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-dfbd8f9e0f10c927fca4"><div class="sqs-block-content"><div class="sqs-text-block-container">
  
  <div class="sqs-html-content" data-sqsp-text-block-content><p class="sqsrte-large" style="white-space:pre-wrap;">Clarify positioning, strengthen trust, and close early conversion gaps across existing platforms.</p></div>

  <style></style>
</div></div></div></div><div class="fe-block fe-block-9569d83b2b68742996f1"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-9569d83b2b68742996f1"><div class="sqs-block-content"><div class="sqs-text-block-container">
  
  <div class="sqs-html-content" data-sqsp-text-block-content><ul data-rte-list="default"><li><p class="sqsrte-large" style="white-space:pre-wrap;">Homepage messaging restructure</p></li><li><p class="sqsrte-large" style="white-space:pre-wrap;">Service clarity optimization</p></li><li><p class="sqsrte-large" style="white-space:pre-wrap;">Newsletter soft-entry integration</p></li><li><p class="sqsrte-large" style="white-space:pre-wrap;">Instagram bio refinement</p></li><li><p class="sqsrte-large" style="white-space:pre-wrap;">Google Business optimization</p></li><li><p class="sqsrte-large" style="white-space:pre-wrap;">Cross-platform CTA alignment</p></li></ul></div>

  <style></style>
</div></div></div></div></div></div>
    </div>
  
  </div>
  
</section>

<section
  data-test="page-section"
  
  data-section-theme="white"
  class='page-section 
    
      full-bleed-section
      layout-engine-section
    
    background-width--full-bleed
    
      section-height--small
    
      content-width--wide
    
    horizontal-alignment--center
    vertical-alignment--middle
    
    white'
  
  data-section-id="69979b6a6338c966c72c2cec"
  
  data-controller="SectionWrapperController"
  data-current-styles="{
&quot;imageOverlayOpacity&quot;: 0.15,
&quot;backgroundWidth&quot;: &quot;background-width--full-bleed&quot;,
&quot;sectionHeight&quot;: &quot;section-height--small&quot;,
&quot;customSectionHeight&quot;: 1,
&quot;horizontalAlignment&quot;: &quot;horizontal-alignment--center&quot;,
&quot;verticalAlignment&quot;: &quot;vertical-alignment--middle&quot;,
&quot;contentWidth&quot;: &quot;content-width--wide&quot;,
&quot;customContentWidth&quot;: 50,
&quot;sectionTheme&quot;: &quot;white&quot;,
&quot;sectionAnimation&quot;: &quot;none&quot;,
&quot;backgroundMode&quot;: &quot;image&quot;
}"
  data-current-context="{
&quot;video&quot;: {
&quot;playbackSpeed&quot;: 1,
&quot;filter&quot;: 1,
&quot;filterStrength&quot;: 0,
&quot;zoom&quot;: 0,
&quot;videoSourceProvider&quot;: &quot;none&quot;
},
&quot;backgroundImageId&quot;: null,
&quot;backgroundMediaEffect&quot;: {
&quot;type&quot;: &quot;none&quot;
},
&quot;divider&quot;: {
&quot;enabled&quot;: false
},
&quot;typeName&quot;: &quot;page&quot;
}"
  data-animation="none"
  data-fluid-engine-section
   
  data-sqsp-section="fluid-engine"

>
  <div
    class="section-border"
    
  >
    <div class="section-background">
    
    </div>
  </div>
  <div
    class='content-wrapper'
    style='
      
    '
  >
    <div
      class="content"
      
    >
      
      <div data-fluid-engine="true"><style>

.fe-69979b6a6338c966c72c2ceb {
  --grid-gutter: calc(var(--sqs-mobile-site-gutter, 6vw) - 11.0px);
  --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (8 - 1)) ) / 8 );

  display: grid;
  position: relative;
  grid-area: 1/1/-1/-1;
  grid-template-rows: repeat(6,minmax(24px, auto));
  grid-template-columns:
    minmax(var(--grid-gutter), 1fr)
    repeat(8, minmax(0, var(--cell-max-width)))
    minmax(var(--grid-gutter), 1fr);
  row-gap: 11.0px;
  column-gap: 11.0px;
  overflow-x: hidden;
  overflow-x: clip;
}

@media (min-width: 768px) {
  .background-width--inset .fe-69979b6a6338c966c72c2ceb {
    --inset-padding: calc(var(--sqs-site-gutter) * 2);
  }

  .fe-69979b6a6338c966c72c2ceb {
    --grid-gutter: calc(var(--sqs-site-gutter, 4vw) - 11.0px);
    --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (24 - 1)) ) / 24 );
    --inset-padding: 0vw;

    --row-height-scaling-factor: 0.0215;
    --container-width: min(var(--sqs-site-max-width, 1500px), calc(100vw - var(--sqs-site-gutter, 4vw) * 2 - var(--inset-padding) ));

    grid-template-rows: repeat(10,minmax(calc(var(--container-width) * var(--row-height-scaling-factor)), auto));
    grid-template-columns:
      minmax(var(--grid-gutter), 1fr)
      repeat(24, minmax(0, var(--cell-max-width)))
      minmax(var(--grid-gutter), 1fr);
  }
}

  .fe-block-f098ad1b5e1676751fee {
    grid-area: 1/2/3/10;
    z-index: 1;

    @media (max-width: 767px) {
      
    }
  }

  .fe-block-f098ad1b5e1676751fee .sqs-block {
    justify-content: flex-start;
  }

  .fe-block-f098ad1b5e1676751fee .sqs-block-alignment-wrapper {
    align-items: flex-start;
  }

  @media (min-width: 768px) {
    .fe-block-f098ad1b5e1676751fee {
      grid-area: 1/3/3/24;
      z-index: 1;

    }

    .fe-block-f098ad1b5e1676751fee .sqs-block {
      justify-content: flex-start;
    }

    .fe-block-f098ad1b5e1676751fee .sqs-block-alignment-wrapper {
      align-items: flex-start;
    }
  }

  .fe-block-57b02d8fd97e760ced67 {
    grid-area: 3/2/5/10;
    z-index: 2;

    @media (max-width: 767px) {
      
    }
  }

  .fe-block-57b02d8fd97e760ced67 .sqs-block {
    justify-content: flex-start;
  }

  .fe-block-57b02d8fd97e760ced67 .sqs-block-alignment-wrapper {
    align-items: flex-start;
  }

  @media (min-width: 768px) {
    .fe-block-57b02d8fd97e760ced67 {
      grid-area: 3/4/4/25;
      z-index: 2;

    }

    .fe-block-57b02d8fd97e760ced67 .sqs-block {
      justify-content: flex-start;
    }

    .fe-block-57b02d8fd97e760ced67 .sqs-block-alignment-wrapper {
      align-items: flex-start;
    }
  }

  .fe-block-6c3669e738a94cd8d8b3 {
    grid-area: 5/2/7/10;
    z-index: 2;

    @media (max-width: 767px) {
      
    }
  }

  .fe-block-6c3669e738a94cd8d8b3 .sqs-block {
    justify-content: flex-start;
  }

  .fe-block-6c3669e738a94cd8d8b3 .sqs-block-alignment-wrapper {
    align-items: flex-start;
  }

  @media (min-width: 768px) {
    .fe-block-6c3669e738a94cd8d8b3 {
      grid-area: 4/5/11/18;
      z-index: 2;

    }

    .fe-block-6c3669e738a94cd8d8b3 .sqs-block {
      justify-content: flex-start;
    }

    .fe-block-6c3669e738a94cd8d8b3 .sqs-block-alignment-wrapper {
      align-items: flex-start;
    }
  }

</style><div class="fluid-engine fe-69979b6a6338c966c72c2ceb"><div class="fe-block fe-block-f098ad1b5e1676751fee"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-f098ad1b5e1676751fee"><div class="sqs-block-content"><div class="sqs-text-block-container">
  
  <div class="sqs-html-content" data-sqsp-text-block-content><h2 style="white-space:pre-wrap;">Phase 2 - Authority Capture &amp; Content Engine</h2></div>

  <style></style>
</div></div></div></div><div class="fe-block fe-block-57b02d8fd97e760ced67"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-57b02d8fd97e760ced67"><div class="sqs-block-content"><div class="sqs-text-block-container">
  
  <div class="sqs-html-content" data-sqsp-text-block-content><p class="sqsrte-large" style="white-space:pre-wrap;">Build structured, compounding authority assets.</p></div>

  <style></style>
</div></div></div></div><div class="fe-block fe-block-6c3669e738a94cd8d8b3"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-6c3669e738a94cd8d8b3"><div class="sqs-block-content"><div class="sqs-text-block-container">
  
  <div class="sqs-html-content" data-sqsp-text-block-content><ul data-rte-list="default"><li><p class="sqsrte-large" style="white-space:pre-wrap;">Strategic Authority Capture Day</p></li><li><p class="sqsrte-large" style="white-space:pre-wrap;">1 horizontal homepage introduction video</p></li><li><p class="sqsrte-large" style="white-space:pre-wrap;">4 structured short-form videos</p></li><li><p class="sqsrte-large" style="white-space:pre-wrap;">3 cornerstone pinned posts</p></li><li><p class="sqsrte-large" style="white-space:pre-wrap;">Newsletter → Reel repurposing workflow</p></li><li><p class="sqsrte-large" style="white-space:pre-wrap;">Education-first content framework</p></li></ul></div>

  <style></style>
</div></div></div></div></div></div>
    </div>
  
  </div>
  
</section>

<section
  data-test="page-section"
  
  data-section-theme="light"
  class='page-section 
    
      full-bleed-section
      layout-engine-section
    
    background-width--full-bleed
    
      section-height--small
    
      content-width--wide
    
    horizontal-alignment--center
    vertical-alignment--middle
    
    light'
  
  data-section-id="69979c32edf011317bc3233c"
  
  data-controller="SectionWrapperController"
  data-current-styles="{
&quot;imageOverlayOpacity&quot;: 0.15,
&quot;backgroundWidth&quot;: &quot;background-width--full-bleed&quot;,
&quot;sectionHeight&quot;: &quot;section-height--small&quot;,
&quot;customSectionHeight&quot;: 1,
&quot;horizontalAlignment&quot;: &quot;horizontal-alignment--center&quot;,
&quot;verticalAlignment&quot;: &quot;vertical-alignment--middle&quot;,
&quot;contentWidth&quot;: &quot;content-width--wide&quot;,
&quot;customContentWidth&quot;: 50,
&quot;sectionTheme&quot;: &quot;light&quot;,
&quot;sectionAnimation&quot;: &quot;none&quot;,
&quot;backgroundMode&quot;: &quot;image&quot;
}"
  data-current-context="{
&quot;video&quot;: {
&quot;playbackSpeed&quot;: 1,
&quot;filter&quot;: 1,
&quot;filterStrength&quot;: 0,
&quot;zoom&quot;: 0,
&quot;videoSourceProvider&quot;: &quot;none&quot;
},
&quot;backgroundImageId&quot;: null,
&quot;backgroundMediaEffect&quot;: {
&quot;type&quot;: &quot;none&quot;
},
&quot;divider&quot;: {
&quot;enabled&quot;: false
},
&quot;typeName&quot;: &quot;page&quot;
}"
  data-animation="none"
  data-fluid-engine-section
   
  data-sqsp-section="fluid-engine"

>
  <div
    class="section-border"
    
  >
    <div class="section-background">
    
    </div>
  </div>
  <div
    class='content-wrapper'
    style='
      
    '
  >
    <div
      class="content"
      
    >
      
      <div data-fluid-engine="true"><style>

.fe-69979c32edf011317bc3233b {
  --grid-gutter: calc(var(--sqs-mobile-site-gutter, 6vw) - 11.0px);
  --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (8 - 1)) ) / 8 );

  display: grid;
  position: relative;
  grid-area: 1/1/-1/-1;
  grid-template-rows: repeat(6,minmax(24px, auto));
  grid-template-columns:
    minmax(var(--grid-gutter), 1fr)
    repeat(8, minmax(0, var(--cell-max-width)))
    minmax(var(--grid-gutter), 1fr);
  row-gap: 11.0px;
  column-gap: 11.0px;
  overflow-x: hidden;
  overflow-x: clip;
}

@media (min-width: 768px) {
  .background-width--inset .fe-69979c32edf011317bc3233b {
    --inset-padding: calc(var(--sqs-site-gutter) * 2);
  }

  .fe-69979c32edf011317bc3233b {
    --grid-gutter: calc(var(--sqs-site-gutter, 4vw) - 11.0px);
    --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (24 - 1)) ) / 24 );
    --inset-padding: 0vw;

    --row-height-scaling-factor: 0.0215;
    --container-width: min(var(--sqs-site-max-width, 1500px), calc(100vw - var(--sqs-site-gutter, 4vw) * 2 - var(--inset-padding) ));

    grid-template-rows: repeat(9,minmax(calc(var(--container-width) * var(--row-height-scaling-factor)), auto));
    grid-template-columns:
      minmax(var(--grid-gutter), 1fr)
      repeat(24, minmax(0, var(--cell-max-width)))
      minmax(var(--grid-gutter), 1fr);
  }
}

  .fe-block-3fff500a862920eba853 {
    grid-area: 1/2/3/10;
    z-index: 1;

    @media (max-width: 767px) {
      
    }
  }

  .fe-block-3fff500a862920eba853 .sqs-block {
    justify-content: flex-start;
  }

  .fe-block-3fff500a862920eba853 .sqs-block-alignment-wrapper {
    align-items: flex-start;
  }

  @media (min-width: 768px) {
    .fe-block-3fff500a862920eba853 {
      grid-area: 1/3/3/25;
      z-index: 1;

    }

    .fe-block-3fff500a862920eba853 .sqs-block {
      justify-content: flex-start;
    }

    .fe-block-3fff500a862920eba853 .sqs-block-alignment-wrapper {
      align-items: flex-start;
    }
  }

  .fe-block-539230a40606d7933cd7 {
    grid-area: 3/2/5/10;
    z-index: 2;

    @media (max-width: 767px) {
      
    }
  }

  .fe-block-539230a40606d7933cd7 .sqs-block {
    justify-content: flex-start;
  }

  .fe-block-539230a40606d7933cd7 .sqs-block-alignment-wrapper {
    align-items: flex-start;
  }

  @media (min-width: 768px) {
    .fe-block-539230a40606d7933cd7 {
      grid-area: 3/4/4/26;
      z-index: 2;

    }

    .fe-block-539230a40606d7933cd7 .sqs-block {
      justify-content: flex-start;
    }

    .fe-block-539230a40606d7933cd7 .sqs-block-alignment-wrapper {
      align-items: flex-start;
    }
  }

  .fe-block-0cef8263e7a795ad47c8 {
    grid-area: 5/2/7/10;
    z-index: 2;

    @media (max-width: 767px) {
      
    }
  }

  .fe-block-0cef8263e7a795ad47c8 .sqs-block {
    justify-content: flex-start;
  }

  .fe-block-0cef8263e7a795ad47c8 .sqs-block-alignment-wrapper {
    align-items: flex-start;
  }

  @media (min-width: 768px) {
    .fe-block-0cef8263e7a795ad47c8 {
      grid-area: 4/5/10/13;
      z-index: 2;

    }

    .fe-block-0cef8263e7a795ad47c8 .sqs-block {
      justify-content: flex-start;
    }

    .fe-block-0cef8263e7a795ad47c8 .sqs-block-alignment-wrapper {
      align-items: flex-start;
    }
  }

</style><div class="fluid-engine fe-69979c32edf011317bc3233b"><div class="fe-block fe-block-3fff500a862920eba853"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-3fff500a862920eba853"><div class="sqs-block-content"><div class="sqs-text-block-container">
  
  <div class="sqs-html-content" data-sqsp-text-block-content><h2 style="white-space:pre-wrap;">Phase 3 - Activation &amp; Leverage</h2></div>

  <style></style>
</div></div></div></div><div class="fe-block fe-block-539230a40606d7933cd7"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-539230a40606d7933cd7"><div class="sqs-block-content"><div class="sqs-text-block-container">
  
  <div class="sqs-html-content" data-sqsp-text-block-content><p class="sqsrte-large" style="white-space:pre-wrap;">Connect platforms into a unified authority system.</p></div>

  <style></style>
</div></div></div></div><div class="fe-block fe-block-0cef8263e7a795ad47c8"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-0cef8263e7a795ad47c8"><div class="sqs-block-content"><div class="sqs-text-block-container">
  
  <div class="sqs-html-content" data-sqsp-text-block-content><ul data-rte-list="default"><li><p class="sqsrte-large" style="white-space:pre-wrap;">Newsletter landing page alignment</p></li><li><p class="sqsrte-large" style="white-space:pre-wrap;">Google Posts activation</p></li><li><p class="sqsrte-large" style="white-space:pre-wrap;">Review leverage optimization</p></li><li><p class="sqsrte-large" style="white-space:pre-wrap;">CTA system refinement</p></li><li><p class="sqsrte-large" style="white-space:pre-wrap;">KPI baseline + re-audit</p></li></ul></div>

  <style></style>
</div></div></div></div></div></div>
    </div>
  
  </div>
  
</section>

<section
  data-test="page-section"
  
  data-section-theme="white"
  class='page-section 
    
      full-bleed-section
      layout-engine-section
    
    background-width--full-bleed
    
      section-height--medium
    
      content-width--wide
    
    horizontal-alignment--center
    vertical-alignment--middle
    
    white'
  
  data-section-id="6997a6f84cef5d73e73d9352"
  
  data-controller="SectionWrapperController"
  data-current-styles="{
&quot;imageOverlayOpacity&quot;: 0.15,
&quot;backgroundWidth&quot;: &quot;background-width--full-bleed&quot;,
&quot;sectionHeight&quot;: &quot;section-height--medium&quot;,
&quot;customSectionHeight&quot;: 10,
&quot;horizontalAlignment&quot;: &quot;horizontal-alignment--center&quot;,
&quot;verticalAlignment&quot;: &quot;vertical-alignment--middle&quot;,
&quot;contentWidth&quot;: &quot;content-width--wide&quot;,
&quot;customContentWidth&quot;: 50,
&quot;sectionTheme&quot;: &quot;white&quot;,
&quot;sectionAnimation&quot;: &quot;none&quot;,
&quot;backgroundMode&quot;: &quot;image&quot;
}"
  data-current-context="{
&quot;video&quot;: {
&quot;playbackSpeed&quot;: 1,
&quot;filter&quot;: 1,
&quot;filterStrength&quot;: 0,
&quot;zoom&quot;: 0,
&quot;videoSourceProvider&quot;: &quot;none&quot;
},
&quot;backgroundImageId&quot;: null,
&quot;backgroundMediaEffect&quot;: {
&quot;type&quot;: &quot;none&quot;
},
&quot;divider&quot;: {
&quot;enabled&quot;: false
},
&quot;typeName&quot;: &quot;page&quot;
}"
  data-animation="none"
  data-fluid-engine-section
   
  data-sqsp-section="fluid-engine"

>
  <div
    class="section-border"
    
  >
    <div class="section-background">
    
    </div>
  </div>
  <div
    class='content-wrapper'
    style='
      
    '
  >
    <div
      class="content"
      
    >
      
      <div data-fluid-engine="true"><style>

.fe-6997a6f84cef5d73e73d9351 {
  --grid-gutter: calc(var(--sqs-mobile-site-gutter, 6vw) - 11.0px);
  --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (8 - 1)) ) / 8 );

  display: grid;
  position: relative;
  grid-area: 1/1/-1/-1;
  grid-template-rows: repeat(14,minmax(24px, auto));
  grid-template-columns:
    minmax(var(--grid-gutter), 1fr)
    repeat(8, minmax(0, var(--cell-max-width)))
    minmax(var(--grid-gutter), 1fr);
  row-gap: 11.0px;
  column-gap: 11.0px;
  overflow-x: hidden;
  overflow-x: clip;
}

@media (min-width: 768px) {
  .background-width--inset .fe-6997a6f84cef5d73e73d9351 {
    --inset-padding: calc(var(--sqs-site-gutter) * 2);
  }

  .fe-6997a6f84cef5d73e73d9351 {
    --grid-gutter: calc(var(--sqs-site-gutter, 4vw) - 11.0px);
    --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (24 - 1)) ) / 24 );
    --inset-padding: 0vw;

    --row-height-scaling-factor: 0.0215;
    --container-width: min(var(--sqs-site-max-width, 1500px), calc(100vw - var(--sqs-site-gutter, 4vw) * 2 - var(--inset-padding) ));

    grid-template-rows: repeat(9,minmax(calc(var(--container-width) * var(--row-height-scaling-factor)), auto));
    grid-template-columns:
      minmax(var(--grid-gutter), 1fr)
      repeat(24, minmax(0, var(--cell-max-width)))
      minmax(var(--grid-gutter), 1fr);
  }
}

  .fe-block-yui_3_17_2_1_1771541603087_5068 {
    grid-area: 1/2/3/10;
    z-index: 7;

    @media (max-width: 767px) {
      
    }
  }

  .fe-block-yui_3_17_2_1_1771541603087_5068 .sqs-block {
    justify-content: flex-start;
  }

  .fe-block-yui_3_17_2_1_1771541603087_5068 .sqs-block-alignment-wrapper {
    align-items: flex-start;
  }

  @media (min-width: 768px) {
    .fe-block-yui_3_17_2_1_1771541603087_5068 {
      grid-area: 1/2/3/12;
      z-index: 7;

    }

    .fe-block-yui_3_17_2_1_1771541603087_5068 .sqs-block {
      justify-content: flex-start;
    }

    .fe-block-yui_3_17_2_1_1771541603087_5068 .sqs-block-alignment-wrapper {
      align-items: flex-start;
    }
  }

  .fe-block-ce0da969126627306767 {
    grid-area: 3/2/5/10;
    z-index: 2;

    @media (max-width: 767px) {
      
    }
  }

  .fe-block-ce0da969126627306767 .sqs-block {
    justify-content: flex-start;
  }

  .fe-block-ce0da969126627306767 .sqs-block-alignment-wrapper {
    align-items: flex-start;
  }

  @media (min-width: 768px) {
    .fe-block-ce0da969126627306767 {
      grid-area: 4/2/6/10;
      z-index: 2;

    }

    .fe-block-ce0da969126627306767 .sqs-block {
      justify-content: flex-start;
    }

    .fe-block-ce0da969126627306767 .sqs-block-alignment-wrapper {
      align-items: flex-start;
    }
  }

  .fe-block-8cbb18a1e57f9bb6244a {
    grid-area: 5/2/7/10;
    z-index: 3;

    @media (max-width: 767px) {
      
    }
  }

  .fe-block-8cbb18a1e57f9bb6244a .sqs-block {
    justify-content: flex-start;
  }

  .fe-block-8cbb18a1e57f9bb6244a .sqs-block-alignment-wrapper {
    align-items: flex-start;
  }

  @media (min-width: 768px) {
    .fe-block-8cbb18a1e57f9bb6244a {
      grid-area: 8/2/10/10;
      z-index: 3;

    }

    .fe-block-8cbb18a1e57f9bb6244a .sqs-block {
      justify-content: flex-start;
    }

    .fe-block-8cbb18a1e57f9bb6244a .sqs-block-alignment-wrapper {
      align-items: flex-start;
    }
  }

  .fe-block-e7e5abe59bf9b7b25918 {
    grid-area: 7/2/9/10;
    z-index: 3;

    @media (max-width: 767px) {
      
    }
  }

  .fe-block-e7e5abe59bf9b7b25918 .sqs-block {
    justify-content: flex-start;
  }

  .fe-block-e7e5abe59bf9b7b25918 .sqs-block-alignment-wrapper {
    align-items: flex-start;
  }

  @media (min-width: 768px) {
    .fe-block-e7e5abe59bf9b7b25918 {
      grid-area: 4/10/7/18;
      z-index: 3;

    }

    .fe-block-e7e5abe59bf9b7b25918 .sqs-block {
      justify-content: flex-start;
    }

    .fe-block-e7e5abe59bf9b7b25918 .sqs-block-alignment-wrapper {
      align-items: flex-start;
    }
  }

  .fe-block-c64bbf9af37b5c380659 {
    grid-area: 9/2/11/10;
    z-index: 4;

    @media (max-width: 767px) {
      
    }
  }

  .fe-block-c64bbf9af37b5c380659 .sqs-block {
    justify-content: flex-start;
  }

  .fe-block-c64bbf9af37b5c380659 .sqs-block-alignment-wrapper {
    align-items: flex-start;
  }

  @media (min-width: 768px) {
    .fe-block-c64bbf9af37b5c380659 {
      grid-area: 8/10/10/18;
      z-index: 4;

    }

    .fe-block-c64bbf9af37b5c380659 .sqs-block {
      justify-content: flex-start;
    }

    .fe-block-c64bbf9af37b5c380659 .sqs-block-alignment-wrapper {
      align-items: flex-start;
    }
  }

  .fe-block-05341ec75ef35a440cd9 {
    grid-area: 11/2/13/10;
    z-index: 4;

    @media (max-width: 767px) {
      
    }
  }

  .fe-block-05341ec75ef35a440cd9 .sqs-block {
    justify-content: flex-start;
  }

  .fe-block-05341ec75ef35a440cd9 .sqs-block-alignment-wrapper {
    align-items: flex-start;
  }

  @media (min-width: 768px) {
    .fe-block-05341ec75ef35a440cd9 {
      grid-area: 4/18/6/26;
      z-index: 4;

    }

    .fe-block-05341ec75ef35a440cd9 .sqs-block {
      justify-content: flex-start;
    }

    .fe-block-05341ec75ef35a440cd9 .sqs-block-alignment-wrapper {
      align-items: flex-start;
    }
  }

  .fe-block-4a8099c6cfb7342e5e7e {
    grid-area: 13/2/15/10;
    z-index: 5;

    @media (max-width: 767px) {
      
    }
  }

  .fe-block-4a8099c6cfb7342e5e7e .sqs-block {
    justify-content: flex-start;
  }

  .fe-block-4a8099c6cfb7342e5e7e .sqs-block-alignment-wrapper {
    align-items: flex-start;
  }

  @media (min-width: 768px) {
    .fe-block-4a8099c6cfb7342e5e7e {
      grid-area: 8/18/10/26;
      z-index: 5;

    }

    .fe-block-4a8099c6cfb7342e5e7e .sqs-block {
      justify-content: flex-start;
    }

    .fe-block-4a8099c6cfb7342e5e7e .sqs-block-alignment-wrapper {
      align-items: flex-start;
    }
  }

</style><div class="fluid-engine fe-6997a6f84cef5d73e73d9351"><div class="fe-block fe-block-yui_3_17_2_1_1771541603087_5068"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-yui_3_17_2_1_1771541603087_5068"><div class="sqs-block-content"><div class="sqs-text-block-container">
  
  <div class="sqs-html-content" data-sqsp-text-block-content><h2 style="white-space:pre-wrap;">Active Build Status</h2></div>

  <style></style>
</div></div></div></div><div class="fe-block fe-block-ce0da969126627306767"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-ce0da969126627306767"><div class="sqs-block-content"><div class="sqs-text-block-container">
  
  <div class="sqs-html-content" data-sqsp-text-block-content><h3 style="text-align:center;white-space:pre-wrap;">Alignment (Phase 1)</h3></div>

  <style></style>
</div></div></div></div><div class="fe-block fe-block-8cbb18a1e57f9bb6244a"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-8cbb18a1e57f9bb6244a"><div class="sqs-block-content"><div class="sqs-text-block-container">
  
  <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">☐ Homepage positioning architecture<br>☐ Service structure refinement<br>☐ Newsletter soft-entry integration</p></div>

  <style></style>
</div></div></div></div><div class="fe-block fe-block-e7e5abe59bf9b7b25918"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-e7e5abe59bf9b7b25918"><div class="sqs-block-content"><div class="sqs-text-block-container">
  
  <div class="sqs-html-content" data-sqsp-text-block-content><h3 style="text-align:center;white-space:pre-wrap;">Authority Capture (Phase 2)</h3></div>

  <style></style>
</div></div></div></div><div class="fe-block fe-block-c64bbf9af37b5c380659"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-c64bbf9af37b5c380659"><div class="sqs-block-content"><div class="sqs-text-block-container">
  
  <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">☐ Introduction authority video<br>☐ 4 short-form authority assets<br>☐ 3 cornerstone pinned posts</p></div>

  <style></style>
</div></div></div></div><div class="fe-block fe-block-05341ec75ef35a440cd9"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-05341ec75ef35a440cd9"><div class="sqs-block-content"><div class="sqs-text-block-container">
  
  <div class="sqs-html-content" data-sqsp-text-block-content><h3 style="text-align:center;white-space:pre-wrap;">Activation (Phase 3)</h3></div>

  <style></style>
</div></div></div></div><div class="fe-block fe-block-4a8099c6cfb7342e5e7e"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-4a8099c6cfb7342e5e7e"><div class="sqs-block-content"><div class="sqs-text-block-container">
  
  <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">☐ Newsletter landing alignment<br>☐ Google Posts activation<br>☐ Re-audit comparison</p></div>

  <style></style>
</div></div></div></div></div></div>
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      grid-area: 5/12/16/25;
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      align-items: center;
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    grid-area: 21/2/22/10;
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  .fe-block-yui_3_17_2_1_1771541603087_7521 .sqs-block {
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    position: sticky;
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</style><div class="fluid-engine fe-6997ab042fd3024b0ff3f0ae"><div class="fe-block fe-block-06bc7e8882ab653b979c"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-06bc7e8882ab653b979c"><div class="sqs-block-content"><div class="sqs-text-block-container">
  
  <div class="sqs-html-content" data-sqsp-text-block-content><h2 style="white-space:pre-wrap;">Current Project: </h2></div>

  <style></style>
</div></div></div></div><div class="fe-block fe-block-e6c5ec9676093db24e7b"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-e6c5ec9676093db24e7b"><div class="sqs-block-content"><div class="sqs-text-block-container">
  
  <div class="sqs-html-content" data-sqsp-text-block-content><h3 style="white-space:pre-wrap;">Homepage Positioning Architecture</h3></div>

  <style></style>
</div></div></div></div><div class="fe-block fe-block-758ee2f0f33ba0a27f91"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-758ee2f0f33ba0a27f91"><div class="sqs-block-content"><div class="sqs-text-block-container">
  
  <div class="sqs-html-content" data-sqsp-text-block-content><h4 style="text-align:center;white-space:pre-wrap;">Structural Gaps Identified</h4></div>

  <style></style>
</div></div></div></div><div class="fe-block fe-block-yui_3_17_2_1_1771541603087_6513"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-yui_3_17_2_1_1771541603087_6513"><div class="sqs-block-content"><div class="sqs-text-block-container">
  
  <div class="sqs-html-content" data-sqsp-text-block-content><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;">No clear 5-second positioning clarity</p></li><li><p class="" style="white-space:pre-wrap;">“Broker / Owner” does not communicate unique value</p></li><li><p class="" style="white-space:pre-wrap;">Primary CTA is high-friction (“Apply Online”)</p></li><li><p class="" style="white-space:pre-wrap;">No soft-entry funnel (newsletter missing)</p></li><li><p class="" style="white-space:pre-wrap;">Hero focuses on credentials, not differentiation</p></li><li><p class="" style="white-space:pre-wrap;">No immediate explanation of who this is for</p></li></ul></div>

  <style></style>
</div></div></div></div><div class="fe-block fe-block-dcf4a0c2257165ad3187"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-dcf4a0c2257165ad3187"><div class="sqs-block-content"><div class="sqs-text-block-container">
  
  <div class="sqs-html-content" data-sqsp-text-block-content><h4 style="text-align:center;white-space:pre-wrap;">Strategic Direction</h4></div>

  <style></style>
</div></div></div></div><div class="fe-block fe-block-5cd2b1604cfb1d77439e"><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/a09f2540-4dd2-49c7-88b2-9c06da9b49b0_318/website.components.html.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-5cd2b1604cfb1d77439e"><div class="sqs-block-content"><div class="sqs-text-block-container">
  
  <div class="sqs-html-content" data-sqsp-text-block-content><p style="text-align:center;white-space:pre-wrap;" class="sqsrte-large">Rebuild hero section around data-driven mortgage strategy for analytical buyers.</p></div>

  <style></style>
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  <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">Existing: <a href="https://gtgfi.com/glenn-groves/" target="_blank">https://gtgfi.com/glenn-groves/</a></p></div>

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  <div class="sqs-html-content" data-sqsp-text-block-content><h3 style="text-align:center;white-space:pre-wrap;">Proposed Hero Architecture</h3></div>

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</div></div></div></div><div class="fe-block fe-block-b73d5c680bb0c9470586"><div class="sqs-block horizontalrule-block sqs-block-horizontalrule" data-block-type="47" id="block-b73d5c680bb0c9470586"><div class="sqs-block-content"><hr /></div></div></div><div class="fe-block fe-block-yui_3_17_2_1_1771541631926_36819"><div class="sqs-block website-component-block sqs-block-website-component" data-block-css="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.shape/9b2b3739-b00c-40e6-a9d4-4e69bc6bd90c_713/website.components.shape.styles.css&quot;]" data-block-scripts="[&quot;https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.shape/9b2b3739-b00c-40e6-a9d4-4e69bc6bd90c_713/website.components.shape.visitor.js&quot;]" data-block-type="1337" data-definition-name="website.components.shape" data-sqsp-block="shape" id="block-yui_3_17_2_1_1771541631926_36819"><div class="sqs-block-content">

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